Creative Brief: Chaddock x Mary McDonald Email Marketing Initiative
Objective:
Design an email marketing initiative that introduces Chaddock’s collaboration with Mary McDonald, highlighting the infusion of Greek-inspired motifs into Chaddock’s established brand aesthetic. The goal is to visually communicate the evolution of the brand—bridging timeless classical influences with Chaddock’s contemporary craftsmanship—while maintaining brand integrity and recognition.
Background:
Chaddock’s brand identity is rooted in sophisticated craftsmanship and modern refinement. With Mary McDonald’s collaboration, the brand takes a bold yet elegant turn inspired by Greek classical motifs—a signature element in McDonald’s design philosophy. This initiative seeks to reflect that transition visually, positioning Chaddock as both timeless and innovative.
Design Approach:
The design draws inspiration from the Greek motifs that Mary McDonald integrates into her furniture collections. Key visual elements—such as geometric borders, intricate patterns, and a refined palette of hues reminiscent of Grecian design—were thoughtfully reinterpreted to align with Chaddock’s visual language.
The layouts balance ornamental detail with modern simplicity, creating harmony between Chaddock’s brand guidelines and McDonald’s artistic flair. The aesthetic communicates a story of elegance, heritage, and transformation.
Deliverables:
Email header and footer design incorporating Greek-inspired elements
Visual templates for promotional and announcement emails
Typography and color palette adaptations consistent with both Chaddock and McDonald’s aesthetics
Imagery direction that highlights craftsmanship, texture, and the partnership narrative
Tone & Mood:
Refined. Artistic. Sophisticated. Timeless yet modern. The visual tone should evoke the elegance of classical Greece interpreted through a contemporary, luxury design lens.
Outcome:
A cohesive and elevated email experience that seamlessly marries Chaddock’s established brand identity with the classical grace of Mary McDonald’s Greek-inspired motifs—capturing both innovation and tradition in one unified visual story.
