Creative Brief: ALG Senior Community Logos

Overview:
Develop a cohesive set of logos for ALG Senior Community and its various sectors, reflecting the company’s commitment to care, connection, and quality living for seniors.

Objective:
Create distinct yet unified logo designs that maintain brand consistency while visually differentiating each community and division within ALG.

Design Approach:
Each logo incorporates shared brand elements—color, typography, and structure—to ensure recognition across all sectors. Variations in icons, accents, and tone convey each community’s unique character while preserving the overarching ALG identity.

Tone & Mood:
Warm, trustworthy, and professional—evoking comfort, dignity, and a sense of belonging.